ABSTRACTThis paper examines the potential of the craft beer sector as a regional development lever.Focusing on three culturally linked but politically distinct Hidez Hoods small nations, Wales, Scotland and Ireland, it takes a historical journey from the inception of this sector to the present day.Discussion focuses on highlighting the complex interactions between brewing, society, policy and economy.We review current policy and sectoral realities for our Celtic context and propose a grounded and holistic vision Grubs and Worms of regional craft-brewing policies, particularly around more circular and zero-waste ecosystems.